December 15, 2025
Establishing the future of event marketing by turning moments into ready-to-use content, extending event impact, and accelerating pipeline & ROI
Tysons, VA â December 15, 2025 â Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced the acquisition of Goldcast, an innovative video content platform built for B2B webinars and events.
This strategic acquisition combines Cventâs scale with Goldcastâs AI-powered capabilities, allowing marketing teams to instantly turn live event moments into on-brand video clips, summaries, and recaps. By integrating Goldcast with Cvent, customers will benefit from an end-to-end marketing solution that extends the lifecycle of events and drives measurable revenue.
As buying journeys become increasingly digital and video-led, marketers face pressure to make their events work harder. The Cvent-Goldcast combination solves this by automating the creation of high-impact content. Marketers can now execute webinars and events, then immediately repurpose that footage for web, email, social, and sales activation.
With ~30,000 customers and deep enterprise relationships, Cvent brings scale to Goldcast, which has earned the recognition as one of North Americaâs fastest-growing technology companies, ranking among Deloitteâs 2025 Technology Fast 500.
Key Benefits of the Acquisition:
âBy combining Cventâs trusted enterprise platform with Goldcastâs AI-powered video innovation, weâre creating a future-ready solution for marketersâ said Palash Soni, CEO & Co-Founder of Goldcast, âTogether weâll put sameâday, onâbrand video in more marketersâ hands â so they can publish, personalize, and enable sales faster, and keep winning the mindshare of their audiences.â
âCventâs broad customer base, which includes the majority of the Fortune 100 companies and spans global corporations to associations, higher education and nonprofits, gives us an incredible foundation to accelerate innovation,â Soni added. âAs marketers face a video-first future, weâre building tools that turn every event into a content engine so brands can amplify their reach and personalize at scale.â
âThis acquisition reflects our strong belief in the power of AIâdriven video and the role it will play in the future of event marketingâ said Reggie Aggarwal, CEO and Founder of Cvent. âAI is transforming how content is produced, but it hasnât changed what audiences value mostâauthentic moments and experiences. Events deliver that trust at scale, and with Cvent and Goldcast together, teams can move faster and keep their audiences engaged at every step of the customer journey.â
Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and ~30,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cventâs suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cventâs supplier and venue solutions to win more group and corporate travel business through Cventâs sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.
Goldcast is an AI-powered B2B video content platform that enables marketers to put video content at the heart of the customer journey. Thousands of B2B marketers, from companies like Intercom, LG, Zuora, OpenAI, and Mailchimp, leverage Goldcast to capture mindshare by more effectively getting in front of their audience, creating and repurposing engaging and consumable video content, and capitalizing on brand authority and intent. Elevate your videos and events with Goldcast for true audience engagement, brand development, and revenue growth.
Tory Kurpeski
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